Amazon Prime Video plans to make great efforts in the South East Asian market, according to Erika North, director of local originals, APAC,Amazon Studios, who highlighted that it is looking for local language projects to increase its catalog in these markets.
During a panel at ATF 2021, North reported that the company is doing very well in Japan, India and Australia, and that now the objective is betting on SEA territories: ‘We are open for business and, as in other parts of the region, we will partner with the best local talents to find stories, opportunities to tell those stories and amplify them among the 200 million members of Prime Video around the world’, North said.
She sent a message to content creators in the region to present their projects in scripted series, unscripted series and movies. She also said that the streamer would form a Singapore-based team for the region: ‘Content creation can take time and we are really in the first day of this process. We aim to be the true home of talent and creators in the sense that we want to ask you some of the most pertinent questions about what you haven’t had a chance to do and what Amazon can do. to provide the resources, infrastructure and distribution to expand those stories’, added the executive.
North concluded by saying that Amazon is seeking a director for the Singapore-based Prime Video business of Southeast Asia, and is advertising at least four other positions, including a manager of content acquisitions.
