As part of the celebration of International Women’s Day the past March 8, Netflix Latin America promoted its new original productions with a focus on stories and female talent. Carolina Leconte, director of the Latin American Originals spoke with Prensario about the strategy.
A year after assuming the position of director of original series in Latin America, Carolina Leconte offers her first interview to Prensario Internacional, where she highlighted the great moment of the streamer in the regional production area, and focused on women in the context of the celebration of International Women’s Day on March 8.
‘We want to be the home of Latin American female stories, but not only in terms of content, but also talent. We are exploring and analyzing a significant number of stories with women as protagonists, complementing them with talent in front of and behind the camera’, she remarked.
Leconted defined: ‘Netflix is the ideal place to tell the best female stories. And we are proud to associate ourselves with the most relevant talents in the region: we look for stories that reflect the reality of the different communities, that are diverse and inclusive, and that leave a mark on our audience’.
The executive announced that this year the third project of the Mexican writer Carolina Rivera will be released: Contra las Cuerdas, a dramatic story about an unjustly imprisoned woman who seeks to recover the love of her daughter. ‘It is a story of hope and human relationships that has a significant number of women for its realization,» summarized Leconte.
Rivera, who comes from two successes in 2021, the dramedies Madre solo hay dos (premiered last January) and Guerra de Vecinos (premiered in July), is the creator and showrunner of this new production, which also has 3 writers, producers and others female talent behind the camera.
Another project is Mal de Amores, which is in pre-production based on the book of the same name by Ángeles Mastretta (1996): it is a period production directed by the author’s daughter, Catalina Aguilar Mastretta. ‘It is the first production of its kind in Mexico, set in pre-revolutionary Mexico at the end of the 19th century’, Leconte underlined.
Consulted about the number of stories of this type that the streamer will produce in the coming years, the executive replied: ‘It is not about volume, but about a concept of what we are looking for and want. In all the stories we tell, the ones that are focused on women carry great weight’.
Leconte concluded: ‘This year we are more focused than ever on authentic stories developed in Mexico, Colombia and Argentina, but without losing ground in other territories. We are heavily exploring Peru and Chile, but we continue to look for the best content throughout the region.”
