WarnerMedia’s streaming platform HBO Max continues last month the aggressive international roll out by adding 15 new European countries: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia. It now operates in 61 territories in the US, Latin America & The Caribbean and Europe.
Launched in the US in May 2020, the service rapidly enlarged its subscriber base and moved to its first international region, Latin America & The Caribbean, a year later in June 2021, adding 39 territories. Four months later it landed in Europe with the Nordics, Spain and Andorra being the first ones.
During the last month, HBO Max was launched in 15 European markets and will add more later this year: Turkey, Greece, Iceland, Estonia, Latvia and Lithuania. The company also announced that there are also plans for further expansion to Southeast Asia before this year ends.
Now operating in 61 territories globally, WarnerMedia confirmed at the beginning of this year that HBO + HBO Max had 73.8 million clients in 2021, surpassing the forecast of the company.
The platform continues its roll out in Europe with attractive pricing and a promotion offering to all customers in CEE and Portugal +30% off the monthly price for the lifetime of their subscription. In the Netherlands, it offers two tiers, both at 50% off the regular monthly subscription price for the life of the subscription. A monthly subscription to the standard tier (with HD 1080p, 4K, three concurrent streams, 30 downloads) is just €3.99 and a monthly subscription to the basic tier (with HD 720p, one concurrent stream, five downloads) is just €2.99.
‘In under 24 months we have built a scalable streaming business present in 61 territories and counting. International is going to continue being an important part of our global growth story going forward’, remarked Johannes Larcher, Head of HBO Max International, who is a keynote speaker at this year’s MIPTV.
‘I am particularly proud that our presence in CEE is further strengthened by today’s launch of HBO Max, and that we are doubling down on our strong commitment to fans, partners and employees across the region during this challenging time’, concluded the executive.
HBO Max EMEA GM Christina Sulebakk, added: ‘We are streaming in 21 European countries with CEE, Portugal and the Netherlands joining the Nordics, Spain and Andorra where we launched the platform last year. CEE is where it all began for our European business back in 1991 with our first linear channels and we’re pleased that today, more than 30 years later, we’re bringing fans in the region a completely new way to access all their favorite entertainment’.
