Grafi2000: King Shakir gains global momentum
Cofounder, Varol Yasaroglu
Founded in 2000, Grafi 2000 Productions is a comedy studio that produces high quality comedy brands for kids, teens and adults. It has led the market with new formats through the years by producing various formats with techniques: live action shows merged with animation, 2D and 3D animations, for digital, TV and movie.
Studios leading show is King Shakir (200x’11) which is now Turkey’s most popular kids brand on Cartoon Network Turkey, breaking sales record in 360-degrees licensed merchandise and second movie has broken the record of box office opening in the category. Third movie The Recycle is completed to be on theatres after the pandemic. There are also two TV movies aired in Exxen the new digital platform in Turkey. The show it is also a success story in Cartoon Network EMEA.
Targeting 7-9 as main segment, but also reaching preschool / family members, King Shakir is a huge phenomenon in Turkey. ‘Step by step we have created a love brand out of an animation show. Now it is time for us to global. We believe that our story telling can appeal to any kid around the world. So Kidscreen Summit Virtual and MIPTV are essential shows for us. We have high expectations from these markets, especially to compensate the time we have lost with the pandemic shot downs’, said studio’s co-funder Varol Yasaroglu.
King Shakir
He continued: ‘We are not only looking for broadcasters to air our content. We are hoping to carry out the brand implementations such as L&M business, live shows, theme parks as well as broadcasting on the international field. So we are looking into large scale of partnerships. With our first international deal, we are doing great on Cartoon Network in the MENA region; now we are working on building the L&M business there. And we have currently signed a distribution deal with Pick One Media for the Latin American territory. We are building different strategies for Russia and India as well’.
A new IP has been just launched: A Super Team (26x’11) showing the Funniest and the most adventures way of telling environmental issues. It primary targets 7-9 and also reaches preschool / family, while it pushes its licensed merchandise.
About GRAFI2000
Founded in 2000, Grafi2000 Productions is a “comedy” studio that produces high quality comedy brands for kids, teens and adults. Grafi 2000 has led the market with new formats through the years.
Studios leading show King Shakir, has become a love mark in Turkey with record breaking ratings, box office, L&M and book sales. With the huge success of King Shakir, Grafi 2000 is now working to empower its new brand A Super Team- a show that focuses on environmental issues with comedy and adventure.
The studio is now working on building a new educational brand, “Brother Varol” that stands on the character of Varol Yasaroglu -the cofounder – since he is a celebrity with a great engagement with kids.