The Wit offered its last session of MIPTV oriented to children’s content on Fresh TV Kids, where it highlighted that the theme of this season is oriented to programs with a gender perspective and diverse sex and content that helps children face day-to-day problems.
Headed by The Wit CEO, Virginia Mouseler, the session showed innovative programs in the UK, USA, Canada, Denmark, Norway, and Brazil: ‘The narrative axis of this season is to empower children. The shows tend to be about who they will become in the future, how to find themselves and shows that reflect children’s dreams, she said.
The consultancy highlighted USA’s Take Note, produced by Lambur Productions and currently airing on Peacock, about a group of contestants on a fictional talent show. UK show Little Darlings featuring Destiny, the daughter of a famous musician who meets her father and step-sister for the first time, meanwhile, and Canada’s Barbada and Be Yourself, which follows drag-queen hosts. These shows are positioned as the most innovative take on tween series: ’Both shows are about acceptance and aim to help kids find themselves as they grow into adulthood’, Mouseleradded.
The Wit also highlighted the Brazilian program 7 Chances to… about NIna, a girl who is afraid of everything and runs away from challenges, but who is then inspired by her grandmother’s diary that encourages her to be braver and give seven tries to each challenge before giving up.
And also shown were two shows that feature children facing challenges in Scandinavia are Norway’s The Hunt and Denmark’s Kids Gone Wild. In both cases, children face challenges that must be addressed collectively; and in the case of Kids Gone Wild, a group of children from 10 to 14 years old stay on an island for a week and have to fend for themselves: a true social experiment, since the children have no teachers or parents to help them guide.
