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Testimonials at LAVS Day 7: Latin content as a trend

Industry testimonials continue at LA Virtual Screenings 2022. On the first day of the second market week, Onceloops Media (Argentina), Canela Media (USA), OnePlay (Paraguay) and BKS (USA), share their impressions and needs.

María Eugenia Muci, content director at Onceloops Media, highlighted the company’s presence in virtual markets: ‘We have participated since the first edition of Virtual Screenings in 2020, and the truth is that they are very good options to generate engagement and new synergies with other industry peers’.

Jake Neto, VP Programming at BKS, a company with more than 60 years in the content industry, offering post-production services and one of the largest dubbing studios, also operates in the US with its content acquisition vertical: ‘We plan to launch a streaming platform that complements our OTT Kinopop, which was launched in 2019. We want to expand and use the expertise we already have with Kinopop, so we are open looking for content to add to our catalog, which is already formed by productions from Brazil’.

Isabel Rafferty, CEO and founder of Canela Media, expressed her position in the market as a 100% Latino company focused on this market: ‘We are one of the leading Hispanic tech media companies focused on this region. We have successfully dedicated ourselves to our two business verticals: brands and consumers, selecting the best artists, producers and creators and linking them with the most outstanding projects in the global content market’.

Lastly, Daniel Padilla, CEO of OnePlay, the OTT platform focused on B2B distribution channels, said: ‘Our goal is to bring entertainment to those who cannot access to Pay TV or cannot pay those per month in order services’. The company, based in Latin America, whose presence extends to seven countries in the region, plans an aggressive roll out for the next few years. ‘For this expansion, we are looking for medical dramas, comedies and super series with more than 100 episodes’.