Highlighting new business and content distribution models, with a heavy focus on digital, the testimonial series on day nine of LA Virtual Screenings 2022 featured executives from The O4 Media, Screenhits TV, Nickelodeon and Roku.
Gary Pudney, founder and managing director at The O4 Media, limited base in Hong Kong, its a brand new company focused on global distributor of scripted and non-scripted formats and IP development. O4 Media, in addition to having operations in Asia, is also located in Europe and Latin America, and is in full talks for global business: ‘We are working on various formats and advancing in the development processes to have them ready for the next markets’ .
Meanwhile, Mariano Kon, VP content & business development GM for LatAm at Screenhits TV, who leads the content and business strategies of the well-known content aggregator, said that it was a «great year» for the company, after its debut in USA, UK and Germany, markets that are added to the USA and all Spanish-speaking territories, where the service is already available. “Today more than ever, due to the proliferation of OTTs, it is increasingly necessary to help the audience discover what content to watch and through which platform.”
Meanwhile, Alex Dalessio, Roku’s business director for Latin America, said that they hope to replicate the success of the service in the US in LatAm: «We are bringing all our experience to this very diverse market. But above all, we want to give them back the classic experience of watching TV, but with the addition of the streaming landscape.
And to finish, Migdalis Silva, VP Brand Head at Nickelodeon, spoke about the trends in the children’s world that they have noticed in the Latin market: ‘We have noticed that children between 6 and 11 years old have access to the Internet and make regular use of this That is why, from our point of view, we believe that it is super important to be present on these platforms, which is why our children’s content strategy has a 360 focus, where you can watch our favorite shows and programs from linear TV, our website, streaming platforms and even on social networks’.
