The video distribution and monetization platform is free and offers an incentive program to users, TVCoins revenue director Gustavo Marra explained to the report.
‘The AVOD (Advertising-Based Video on Demand) business model, which combines free content and advertising space, offers great opportunities for brands and favorable conditions. In a country like Brazil, where open TV still concentrates larger audiences, costs are the most important factor for millions of people who access content on demand. At TVCoins, we are targeting this industry with a free cloud-based streaming platform’ explained Marra.
The services arrived in Brazil with an ad revenue sharing business model that allows ‘creators to launch a fully customizable direct-to-consumer (D2C) streaming app with no upfront investment. The difference is given by the unique association between the company and the creator of the content. There is no need for investment and the development of the platform is done through an administrative portal without code, which makes it easy to have the application ready as quickly as possible’.
In Brazil, TVCoins arrives through Yeeaah TV, a platform focused on the geek universe. “At Yeeaah we have a youthful spirit, non-judgmental programming, where all tribes and genres are welcome. Now, with the platform provided by TVCoins, we will be able to further explore the best of the world of Pop, Geek, electronic games and e-Sports”, highlights Bruno Polidoro, CEO ofYeeaahTV.
According to the mpany executive, the more time the user spends in front of the small screen, whether watching an on-demand program or an event broadcast live on the platform, on televisions or smartphones, the more the content creator earns with the ad display, according to this new business model.
In addition to being free and without fees for content creators, TVCoins has an incentive program for users. Marra states that the company “has created a program that works by handing out ‘coins’ to viewers as they watch content. These coins are deposited into the content owner’s app, and once the viewer has accumulated a significant number of coins, they can redeem gift cards on the TVCoins website. ‘The TVCoins incentive program is designed to drive traffic to the app and convert new users into loyal customers. “Because our platform is ad-supported, a higher volume of engaged viewers optimizes the ability to monetize content, all at no cost to the user and content producer’, concluded Marra.
