Grey Juice Lab seeks to complement its catalogue with valuable new products.
Damián Craimowicz, Regional Director at Grey Juice Lab, described the company’s evolution, challenges and new agreements.
‘We have been developing different strategies with the aim of mitigating this negative impact for our clients. Among them, the creation of promotions for TVOD together with the Studios, we carried out more than 200 promos of 50% off in premieres and bookstores, as well as new content agreements in both TVOD and SVOD in order to make up for the lack of premieres and offer new products and solutions’.
Within these new agreements, he highlights ‘The strategy was to complement the catalogue with novelties of high value. At TVOD, we have developed an agreement with Viacom to license their children’s properties such as Paw Patrol, among others’.
After analyzing the market we also see an interesting niche in anime. So we closed agreements with Televix and Sato. In movies we incorporate a new DMD catalogue such as Parasite; CDC, Leda, and a selection of films from Colombian production companies. As for SVOD, we reinforce our catalogue with series from the BBC,
eOne, Quiver Distribution and films and series from NBC Universal.
Damián points out that his commercial activity never stopped, ‘We have built a unique service in the region and we are reaping what we have been sowing. Since the beginning of the year we have been working together with Cableonda from Panama, in the entire transactional service.
This year we have also won the Cablevisión account for TVOD, for its Flow service in Argentina, Uruguay and Paraguay. We closed an agreement with a new operator in Ecuador, which is also going to launch an OTT service soon. We are working on different alliances.
Looking ahead, he said ‘We are going to continue consolidating ourselves as the first option in content aggregation, both for operators and Studios. Our role is to be facilitators for both links in the value chain.
Success stories:
Tigo,
Nuevo Siglo and
One Play speak
De izquierda a derecha, Yoanna Alvarez de Tigo, Ainhoa del Coso, Damián Craimowicz, Cristina Clavera y Daniel Padilla.
Yoanna Alvarez, Programming Manager at Tigo tells us: ‘Grey Juice Lab is a key strategic ally for the development of our video business. A comprehensive service made up of a talented team, a good product and an excellent delivery mean that we not only achieve the proposed goals but also enjoy the process.’
For Eduardo Mandía, Commercial Manager of Nuevo Siglo, from Uruguay: ‘the relationship we have with Gray Juice Lab is excellent. Today they are our content providers for Studios, transactional and SVOD. And it’s been two and a half years since we’ve been together on this path. The reason why we chose Gray Juice at the time has to do with a value proposition, value in terms of content, added value, and also the importance for us of having a provider that has a local presence, that has our same schedules, our same language, which has greatly facilitated our relationship in these difficult times of the pandemic’.
In this sense, Daniel Padilla, CEO of One Play, remarks: ‘From the first day I found myself with a team that was super professional and close at the same time. The trust developed allows us to work in a very agile and open way. For our business model it is essential. While we evaluated other aggregation options, definitely we are moving in the right direction with Gray Juice Lab’.
Ainhoa del Coso and Mihai Crasneanu
On the other hand, Ainhoa del Coso, Director of Business Affairs, commented ‘at Gray Juice Lab we are prepared to meet the needs of each client, who may have very different acquisition plans and times. The commercial conditions of the agreements are
changing a lot along with the industry, new rights, new windows, new platforms that also buy content and we have to be agile and pioneers, looking for formulas such as content pools so that providers and clients win by taking advantage of synergies’.
Gray Juice Lab is also evolving, Mihai Crasneanu, its CEO, tells us that ‘reinventing ourselves is part of our DNA. The industry is moving to a place where creators and their communities are in control of the business. Under this concept is that a couple of years ago we thought of developing a technological platform that allows these creators to develop their projects and monetize them, but based on the future, that is, on web3 and the blockchain’.
‘Thus Beem was born. A video and live events platform, which allows us to generate a unique interaction, between creators and corporations, and their public. Beem is offered with a white label, which is why today a company or brand can have its space with maximum security in terms of content, with a platform already approved by the studios, and with the brand presence they need.
For Cristina Clavera, Content Director: ‘the chance that having created Beem gives us is the possibility of making synergies at the content and technology level. Today we are working on several projects with clients to expand their transactional offer outside their set top boxes through Beem, but with their own brand. Especially to mobile customer bases, which have no offer available. Thus, Beem becomes a very simple extension to integrate, with the same premieres that operators already have in their traditional services and the differential of also having EST, that is, not only the rental but also the purchase of content.
Grey Juice Lab is a leading global provider of premium content services
We work with several of the world’s largest operators to plan, build and manage successful OTT TV services. From
VOD service strategy and content acquisition to processing and delivery, we offer a full suite of managed services to help launch an entertainment offering that stands out from the crowd.
With over ten years of experience in film and television, Grey Juice Lab creates custom VOD solutions
based on deep industry knowledge, local trends and global expertise. Grey Juice Lab manages a catalogue of over 50,000 TV and film titles across all genres and multiple languages based on agreements with the six major Hollywood studios. We also work closely with international, regional and local content providers.
In addition to having the most diverse catalog of Hollywood and international content, we offer our clients all of the content-related functions necessary to manage and launch an engaging service, including content aggregation, processing and delivery, scheduling, data analytics and revenue optimization.
Grey Juice Lab is a truly global company with offices in London, Paris, Barcelona, Buenos Aires, Los Angeles, Dubai and Kuala Lumpur.
Sales Executives
Damián Craimowicz
M: +54 11 5101 5775
F: +54 11 5219 1271
Skype: dcraimo
Alicia M. de Justo 1050 | Buenos Aires
