Caracol Televisión is experiencing one of its best moments in terms of international production with El Rey, Vicente Fernández, the title which the company entered the Mexican co-production market and planned to travel around different countries.
In an interview with Prensario, Lisette Osorio, Vice President of International Sales, highlights 2022 for the company and its distribution area. ‘Making the history of the icon Vicente Fernández was a great achievement, because we showed that producers have no borders, that good content travels to many places and that our creative capacity goes beyond our territory. Every day we are closer to our goal of being the most important content brand in Spanish in the world’, she said.
The executive, who attends ATF 2022 to stress new business in the Asian market, described two relevant trends in the industry: ‘One of them refers to the great demand for bringing stories of local icons that have had a global impact to audiences, as has been the case by Vicente Fernández, or Canto para No Llorar, Arelys Henao, whose protagonists have become voices that have transcended’.
Another trend that Osorio describes is that his catalog of classics has found new audiences with the appearance of new platforms: ‘El Bronx, Vecinos, among others, are having a new life and have been successful in their platform premieres this year’.
Regarding recent sales, the executive commented on the Bulgarian adaptation of its original format The Challenge, which debuted last September on Nova. The program led its time slot with a participation of 36.5, 10 points more than its direct competition. In addition to this market, Telefe (Paramount – Southern Cone) announced the Argentine adaptation of the format, which will be released in 2023.
Regarding El Rey, Vicente Fernández, the executive described the series as one of the most outstanding on her international slate. The production was already seen by more than 9 million viewers at its premiere, remaining in prime time in Colombia.
Regarding the prospects for the coming months, Osorio said that his current focus is maintained with the international launch of his content production line: ‘We want to generate new business models and alliances, deliver the best content to our clients and generate a differentiation of market and to be successful on different exhibition screens’.
