CJ ENM has shown huge performance with production capability and competence in the Asian market. As a leading media company in Asia, CJ ENM, with its production house Studio Dragon, creates over 30 titles of well-made scripted content every year.
The company use over 20 partners throughout Asia to distribute its catalogue, always bringing huge fandom for each title. ‘Given the kaleidoscopic nature of the market, even with the success in the Asian market already, CJ ENM always seeks something new to give the viewers endless enjoyment and thrills’ expressed Sehee Jang, CJ ENM Global Marketing & PR Manager at CJ ENM.
Korean contents show great competency in the Asian market due to its visual quality and storyline, according the executive. Among them, CJ ENM contents rank top in the market. Alchemy of Souls, Hometown Cha-Cha-Cha, Our Blues, and Twenty Five Twenty One all ranked No.1 in Netflix ranking in most Asian Countries, and the entertainment show Young Actor’s Retreat performed great in the market as well.
The best value CJ ENM has compared to its competitors is that from the planning stage of the show, the producers think about stories and castings that can be valuable for both local and global markets. Also, CJ ENM has a separate marketing team, and they think about marketing strategies not only at the production stage but also during the planning time. Due to this, it is drawing high attention and expectations from K-content fans around the world even before the broadcast. The powerful marketing strategies come together before and after the content release, creating a value that cannot be compared to other competitors’ content.
