After a 2-year hiatus, the market ATF returns as a full in-person event from 7 to 9 December 2022, at the Marina Bay Sands, Singapore.
The Senior Minister of State from Singapore’s Ministry of Communications and Information will be delivering a welcome address at the opening ceremony on 7 December 2022.
The event is expected to make a strong comeback with more than 4.000 trade professionals from leading platforms, studios, and agencies from 60 countries and regions, who landed in Singapore to explore partnerships on content across all genres and platforms. RX it confirmed various buyers from all the APAC región and worldwide, among them, executives from: VIU, DocuBay, Huawei, Canal+, WeTV, iQIYI, My ZEN TV, aTV, flixer, Samsung TV Plus, Mx Player, Tencent, Netflix.
A slew of networking events, including the G.H.Y. Culture & Media Night and the Japan Networking Lunch, will aim to facilitate online discussions over the last 2 years to fruition. The theme of the conference “Content is Still King”, will fortify how quality content continues to transcend time and boundaries against a dynamic backdrop of industry consolidation.
The opening day of the ATF Conference highlights the «Spotlight on Korea», where insights from the following senior executives of top Korean platforms and studios are will offered: CJ ENM, DITURN, KT Studio Genie, SLL, TVING, Wavve, who will participate at the sesión to share their visions taking on global competitors, and their production strategies.
In anticipation of ad-tiers that will be rolling out on some of the biggest streaming services including Netflix and Disney+, ATF will be presenting a keynote exclusive by Tony Gunnarsson, Principal Analyst, TV, Video & Advertising of the global analyst firm Omdia. He will present recent insights, and this new trend shift will affect business models and content consumption going into 2023.
ATF will also be bringing in financiers, where Thomas Kingston, Director of Coherent Media Group, Phil McKenzie, COO of Goldfinch (and recently CCO of MContent as well), and Eric Collins, CEO & Founding Member of Impact X Capital Partners, will be speaking on new financing models and money matters behind content production.
Targeted at producers, ATF is hosted the inaugural “Lab Series looking at Formats and Documentary”, which presents experts who share their thoughts about IP protection (Formats Lab), and offer pointers on what it takes to produce content that can be universally sought-after, increasing its financing appeal and sales value (Doc Lab). This is also the first time the Format Recognition and Protection Association (FRAPA) presents its Formats Lab for Asian producers under the new ATF Lab Series banner.
A total of 383 submissions were received for ATF’s 6 pitches, of which, current pitches received a 41% increase in submissions, who will participate in the Indonesian Pitch in partnership with Vidio, and the Thai Pitch with Warner Bros. Discovery.
‘We’re encouraged by the industry’s overwhelming response as we welcome the world back to Asia. The fact that ATF is making such a strong comeback shows the pent-up need to connect again. People, businesses, and dynamics have evolved over the last few years, so it’s extremely important to be present and show your commitment to the Asian market’, commented Yeow Hui Leng, Group Project Director of RX Singapore.
