Globo showed its diversified portfolio to the Asia TV Forum Market (ATF), one of the main events focused on the Asian audiovisual market. For the forum, which marked Globo’s return to on-site events in Asia, the company arrived with the campaign “It’s a match”, which showed how Globo’s extensive portfolio meets different business strategies.
Among the highlighted products were the telenovelas A Trick of Fate and Pantanal, which in its exhibition in Brazil was audience leader*, and won the Produ Awards as best telenovela, and the Globoplay Originals productions Hidden Truths 2 and All The Flowers.
According to the company, the Asian market has a ‘great potential for new and important strategic partnerships’. ‘Globo is present in the region through an agreement with NHK Enterprises Inc. (NEP), Japan’s public broadcaster, NHK‘s affiliate company, for the distribution of God Save the King, a medieval telenovela with Romulo Estrela (A Life Worth Living and Hidden Truths 2), Bruna Marquezine (Brave Woman) and Marina Ruy Barbosa (Empire and Total Dreamer) and Brazil Avenue (Series Version), an adaptation of Globo’s best-selling telenovela in the international market, licensed in over 140 countries’, commented Angela Colla, head of international sales at Globo.
‘Even with the physical distance and cultural differences, we have agreements and partnerships that show the strength of our portfolio and the ability it has to connect with all types of audiences. Our products have universal plots, which are able to cross borders”, concluded Colla.
