Being commercial agents that support audiovisual producers and creators in all stages of a project, Glowstar Media (Argentina) is going through an excellent moment, strengthening the co-production and distribution business.
Silvana D’Angelo, CEO, talks to Prensario about the plans of the companies and their prospects for this year.
‘Precisely 2022 was for us a year of strengthening an important line of business where Glowstar was more focused on the management of original fiction content for the screens (such as the license to Telemundo of La Suerte de Loli for its local version, Whatsapp moms by Erika Halvorsen, or Cimarrón for Gato Grande). As well as distribution, especially formats for remakes (as has been the commercial strategy of La Chica que Limpia for the last 3 years), expanding our unscripted content arm, led by Agustin Fabregues‘, the executive highlighted.
D’Angelo also said that the company has produced two comedy content for Amazon with Digital 1, and recently they launched Bichero, a documental series, co-produced with Fusion (Uruguay), that counts with a association with Greenpeace, and recently just got a new green light for four productions during 2023, which will be announced soon.
‘We have achieved the trust of the platforms, who leave this line of content in our hands, and we are extremely happy with the quality of the productions achieved. Of course we have teamed up with innovative production service companies, with top talent in front of and behind the screen. It is a very personalized job, to accompany the entire process in every detail and this is really highly valued by our buyers’, remarks the CEO of the company.
They have been working on a portfolio of proposals according to the guidelines and search requirements of their clients, details DAngelo. ‘We tend to listen a lot to our customers, and we take into account their needs. We become a filter that helps them position their productions in the market with key buyers, who know that what we present to them is strong enough to have the Glowstar seal behind it’.
Regarding the role of boutique production companies as partners of large platforms, the executive believes that there is a great diversity of content and that the proliferation of OTTs has greatly helped all creators, since there are many outlets for all genres and formats: ‘We produce content with boutique production companies, with high quality and extensive experience, many of which are not known to all platforms and we take them to form part of the international market with our hand’.
Glowstar has established good alliances with creators in Mexico, the US and Colombia, and now also in Spain, where they are promoting large-scale and investment fiction projects. «There are demands for content with different characteristics, and you can work according to these with larger or smaller partners, depending on where that production takes place, what budget it involves, the magnitude of the investment, etc’, she concluded.
