The service, which will replace HBO Max, will launch in the US on May 23, the last quarter in LatAm, and in Europe in 2024. The platform announced more than 40 new content, including the TV adaptation of the Harry Potter franchise and the Game of Thrones prequel, among others.
MAX will include original content from HBO, Warner Bros. movies, Max Originals, the DC Universe titles, the Harry Potter franchise, and a wide range of children’s content; as well as programming on gastronomy, home, reality shows, lifestyle and documentaries from brands associated with Discovery Communication: HGTV, Food Network, Discovery Channel, TLC, ID and many others.
The presentation of the platform was made by JB Perrette, President & CEO, Global Streaming & Games, Warner Bros. Discovery, and included a preview of the launch campaign of the service, which begins tomorrow and celebrates the different moods, fans and genres that represent their viewers.
US introductory prices include one online tier (Max Ad Lite) at $9.99 (€9.09)/month or $99.99/year; an ad-free tier at $15.99/month or $149.99/year and an ad-free tier at $19.99/month or $199.99/year that allows for four simultaneous streams, up to 4K UHD resolution, 100 offline downloads, and Dolby Atmos sound quality.
‘From the greatest superheroes to real-life champions; from dramas that impact our culture to entertainment that influences tastes; from the fantastical realms to the most real worlds, Max will offer an unrivaled range of options’, said Perrette. ‘This new brand marks a major shift from two more lean products, HBO Max and Discovery+, to our broader content offering and consumer proposition. While each product offered something for some people, Max will have a wide range of quality options for everyone’
For his part, Casey Bloys, Chairman & CEO, HBO & Max, commented: «Max’s service is a vast mosaic of content that will be unmatched in terms of the breadth, scope and excellence of its offering.»
Further, he added: ‘We are unique because we have the best in every category, across the board, whether it’s ratings, awards or fans. We know that we can satisfy any desire because we have the brands that people love. At Max, they will find what they want, when they want it’.
