As an element of collaboration in animation production, the AI was one of the central topics of the second day of MIPJunior in the panel “Shaping human-AI collaboration in production”, where players from the segment told their experiences in the area, how it can benefit in some stages of development, but how can also represent a drawback.
Greg Harman, CEO of Motion Tech Lab (New Zealand) talked about some of the applications of AI in animation development, including task management and even copyright verification. ‘I think we are demanding or having a bad image about artificial intelligence, and the truth is that in project management it is very helpful due to the large number of developments that some studies are carrying out’.
Also, Helen Shaimanova, CBDO of Wanted (UK), a company dedicated to the development and production of VFX content, referred to the enormous potential in the aspect of image generation, and in other fields: ‘I think that although is in an early stage, AI can have great contributions in motion capture, but in addition to that in the way of better understanding the audience, since they are AI and handle a large volume of information, and for us as filmmakers it is It is very helpful to have this data at the development stage’.
Meanwhile, Eline Van Der Velden, Founder & CEO of Particle6 (UK), believes that if artificial intelligence is not worked efficiently it can represent a huge delay in the different stages of development. ‘We have had good results with the search for copyrights and being able to focus well on the stories and properties, but subjecting each aspect to supervision and observation can delay a project for a long time, instead of doing it in the usual way’.
