With a clear focus on music, HYBE Media innovates on this industry segment under the motto «We believe in music». The company’ strives for the world’s best entertainment lifestyle platform company based on music.
HYBE attends MIPCOM 2023 holding a strong artist portfolio whose fandom base exceeds 1.6B, such as BTS and SEVENTEEN, many of whom have achieved their career highs in 2023.
The company established an integrated structure with its business solution that creates concert, video content, games, original stories, and retail, as well as a business platform through Weverse, a global fandom platform.
Sae Bom Tak, Media Content Business Team Lead, told to Prensario: ‘Hybe plans and produces a variety of original content based on fans and artists, such as fan-oriented content, concert-oriented content, entertainment content, documentaries, etc. HYBE MEDIA STUDIO creates various genres of HYBE Artist-driven content from unscripted to concert live film, and distributes and commercializes related content to fandom platforms as well as OTTs and theaters, to expand to a wider global audience’.
At MIPCOM, the company is seeking to make an impact, where it showcases a range of captivating content: WEVERSE CON; BTS Solo Member Album Production Documentary; Nana Tour – SEVENTEEN, last one is a collaborative project with the acclaimed South Korean PD Na Young-seok, famous for Better Late than Never.
Also SEVENTEEN, a title that embarked on an unexpected journey, devoid of prior arrangements or preparations. Extraordinary tales beyond one’s wildest imagination await them wherever they venture. Somewhere on Earth, another thrilling adventure is unfolding under the guidance of Na PD.
Regarding the content evolution in the South Korean market, Bom commented: ‘As BTS and other K-pop artists continue to solidify their presence in the international market, fascinating the young generation, the demand for K-pop content among global viewers has been on the rise. HYBE Media Solutions (HMS) recognizes this growing demand and we are actively producing various forms of content based on artist intellectual property (IP) to meet these needs. We understand the global appeal of K-pop and strive to create content that resonates with fans worldwide’.
The executive also referred to what differential HYBE Media content has vs. other Korean content providers: ‘We set apart from other Korean content providers by consistently delivering content that aligns perfectly with the preferences of K-pop enthusiasts. Our expertise in content production related to K-pop is unparalleled, and we possess a strong lineup of highly competitive content thanks to our powerful artist IPs. With a deep understanding of our artists, we are uniquely positioned to create content that truly connects with fans and captures the essence of their favorite artists’.
Products and genres HYBE Media develops
Concert Live Films: HYBE focuses on delivering an immersive concert experience to fans globally. Through meticulous filming and editing techniques, the company optimizes the viewing of artist performances for distribution across theaters, OTT platforms, and television. This genre allows fans to relive their favorite artists’ live shows, making it a compelling option for K-pop enthusiasts.
Documentaries: HYBE takes viewers behind the scenes of its artists’ journeys, from album production to world tours. These documentaries are presented in the form of feature films or series, offering an intimate look at the creative process and the personal stories of the artists.
Reality Entertainment: HYBE captures the everyday lives of its artists, showcasing their moments of relaxation, daily routines, and travel experiences through entertaining formats. This genre provides fans with an opportunity to connect with their artists on a more personal level.
