As the subsidiary of FPT Telecom (Vietnam), FPT Play is one of the country’s leading streaming services offering nearly 200 local and international linear channels and VOD content to more than 4 million viewers across more than one million households. Always changing, constantly updating to keep up with trends, and focusing on exploiting inherent strengths is the way that has helped the service maintain its position in the OTT market in the country
Appearing in 2013, FPT Play is considered one of the veteran players in the online television entertainment application market in Vietnam. With a starting point of being one of the three largest internet networks in Vietnam, the service has had an initial advantage over other platforms when integrated into internet subscription packages, thereby taking advantage of a huge number of users. Easily switch to pay TV services.
To date, the platform has recorded up to 35 million accounts registered and using the service, showing how great the support of Vietnamese users is for this application.
FPT Play is considered a pioneering platform for applying new technology to improve user experience. That is proven by the fact that this application is equipped with search optimization algorithms to help users more easily access the desired content.
The platform has been innovating and in addition to offering VOD content to view from televisions, it has also enhanced usability on mobile phones with short videos that have been ‘hot’ recently; In addition, FPT Play has also launched the “Moments”, which features with the posting of special movie excerpts to an experience like never before. Thanks to that, through highlight videos, users can easily grasp the content, create excitement to enjoy, or easily share interesting moments in the movie.
Also, watching sports reports now also becomes interesting when FPT Play integrates the Multi-voice feature allowing audiences to choose the desired audio commentary. Enjoy the match with traditional dramatic commentary, or choose a more fun, relaxed style, all are available for users to choose from.
The platform maintains its commitment to continue adding more add-ons to its service. Ms. Tran Thu Trang, Deputy General Director of FPT Play said: ‘These improvements seek to enhance the enormous usability of the platform and continue generating engagement among our users. We understand that not only sports or ‘followers’, but all audiences have the need to express what they want into the platform.
