Key players in the audiovisual landscape in Hollywood were in an insightful panel discussion on the third day of ATF 2023, where they explored the dynamics of TV deals in recent years and the impact of streaming platforms on international markets. The focus was on the Asia-Pacific (APAC) region, shedding light on lessons learned and strategies employed.
Georgina Gonzalez, Director of Scripted Global Series at Universal International Studios (NBCUniversal), took center stage to demystify the significance of co-productions. Her insights underscored the multifaceted nature of funding sources, be it from studios, commissions, or alternative channels such as not-for-profit funding and tax credits. Gonzalez’s emphasis on the importance of understanding the global appeal of stories set the tone for recognizing the nuanced art of creating content that resonates both locally and on the international stage. ‘We mostly act like a traditional studio and can finance development or help with optioning material. But we can also do deficit financing as something is going into production and recoup afterward through sales’.
Meanwhile, Kimberly Carver, Talent Manager and Producer at Anonymous Content, provided key perspectives on the role of talent in international productions. Carver delved into the competitive nature of the industry, highlighting the critical need for securing the right talent alongside compelling narratives. Her insights shed light on the intricate process of identifying talent that not only aligns with the global vision of a project but also stands out in a highly competitive landscape, contributing to the overarching success of international collaborations. ‘There is a space for good local content and talent, so the key of success is on that’.
Also, Mandy Chang, Head of Global Documentaries at Fremantle, offered insights into the intricate process of crafting global narratives and navigating financing dynamics. Chang’s emphasis on the importance of relationships and cultural awareness underscored the need for a delicate balance between storytelling and business acumen. As a representative of Fremantle, her perspective illuminated the evolving landscape of co-productions, where finding common ground between multiple partners, understanding regional funding nuances, and forging collaborations that transcend cultural boundaries. ‘The market has slowed down, so everybody needs to be resourceful, find where the money is’.
And Ron Halpern, EVP Global Production & Talent Management at Studiocanal, brought his wealth of experience to the forefront, shedding light on Studiocanal’s strategy for expanding its global influence. His insights delved into the studio’s role as a multi-local entity, producing content for a diverse international market. Halpern’s discussion on strategic financing models, including deficit financing and partnership structures, provided a comprehensive view of how major studios navigate the complexities of international TV production. Studiocanal’s approach, as outlined by Halpern, showcased the importance of adapting to changing market dynamics while maintaining a commitment to high-quality storytelling on a global scale.
