Olympusat announces the rebranding of its suite of FAST Channels under the flagship FreeTV brand. This strategic initiative leverages the recognized consumer trust and visibility linked to FreeTV, enhancing the reach and discoverability of Olympusat’s FAST Channel offerings.
‘We are thrilled to bring our FAST Channels under the FreeTV umbrella’, said Tom Mohler, CEO of Olympusat. ‘As the demand for free, ad-supported streaming continues to soar, this rebrand allows us to capitalize on the established presence and positive reputation of FreeTV, offering viewers a seamless and familiar experience across our entire channel lineup’.
Effective February 28, 2024, the following FAST Channels are renamed as follows: SPANISH FAST CHANNELS
• Original Brand: Tu Cine ➡️ New Brand: FreeTV Estelar
• Original Brand: Top Cine ➡️ New Brand: FreeTV Acción
• Original Brand: Cine Real ➡️ New Brand: FreeTV Drama
• Original Brand: En Vivo ➡️ New Brand: FreeTV Live
• Original Brand: Cine Sureño ➡️ New Brand: FreeTV Sureño
• Original Brand: Cine Clásico ➡️ New Brand: FreeTV Clásico
• Original Brand: Horrorfy ➡️ New Brand: FreeTV Terror
• Original Brand: Juntos ➡️ New Brand: FreeTV Familia
• Original Brand: Saber Mas ➡️ New Brand: FreeTV Saber Más
• Original Brand: MMC ➡️ New Brand: FreeTV Banda
• Original Brand: Flash ➡️ New Brand: FreeTV Hits
ENGLISH FAST CHANNELS (Please note that the rebranding for the English FAST Channels will be launched shortly, and further announcements will be made accordingly)
• Original Brand: Destination Action ➡️ New Brand: FreeTV Action • Original Brand: Drama Vault ➡️ New Brand: FreeTV Drama Vault • Original Brand: Crime Time ➡️ New Brand: FreeTV Crime
• Original Brand: Family Tree ➡️ New Brand: FreeTV Family
• Original Brand: Horrorfy ➡️ New Brand: FreeTV Horror
• Original Brand: Mystify ➡️ New Brand: FreeTV Fantasy
All references to Olympusat FAST Channels within existing agreements will reflect their new FreeTV branding. This strategy strengthens Olympusat’s position as a top provider of free, high-quality entertainment for diverse audiences. By leveraging the established recognition and trust of FreeTV, Olympusat anticipates boosted viewership, deeper audience engagement, and ultimately, even greater success for its distribution partners.
