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The Slave Isaura celebrates 20 Years of international success

Delmar Andrade, International sales director.

One of Record TV‘s standout titles, The Slave Isaura, marks its 20th anniversary this year, continuing to captivate international audiences with its historical charm. The telenovela transports viewers to the 19th century with its meticulous settings, period costumes, lush landscapes, and compelling performances.

The story unfolds with the birth of Isaura in 1835 on the estate of Commander Almeida. She is the daughter of Juliana, a slave, and Miguel, the estate’s overseer. Juliana’s tragic death shortly after Isaura’s birth, resulting from her refusal to submit to the commander’s advances, leaves Isaura to be raised by Gertrudes, the commander’s wife, who longs for a daughter.

Despite receiving a refined education and having fair skin, Isaura is always seen as a slave due to her heritage. By 1854, Isaura, now a beautiful 19-year-old, faces increasing turmoil. Leoncio, the commander’s son, becomes obsessively infatuated with her. His relentless pursuit and harassment cast a shadow over her life.

The Slave Isaura, drama.

The deaths of both Gertrudes and Commander Almeida, who had intended to free Isaura, leave her at the mercy of Leoncio. Destroying the freedom document, Leoncio forces Isaura into servitude, subjecting her to constant abuse and hardship. 

Amidst these tribulations, Isaura escapes with her father to a nearby estate in São Paulo, assuming the name Elvira. There, she meets Álvaro, a young abolitionist, and they fall in love. However, Isaura’s true identity is eventually revealed, leading to her recapture and return to the estate, where she faces Leoncio’s vengeful wrath.The Slave Isaura remains a timeless piece, resonating with audiences around the globe. Record TV continues to offer this classic drama to international buyers, featuring it prominently at European markets this June.

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Record TV was created in September 1953. Back then, Record was one of the broadcasters that helped popular Brazilian music evolve and its history is made up of a series of successful shows. The company’s initiatives help Brazil’s society and culture. Record TV is today the oldest broadcaster in Brazil, still scoring excellent ratings and extending its market share in the Brazilian landscape. Record TV has strengthened its performance in the international market by giving foreign clients and viewers some of the highest quality products from Brazil. The company’s list of products features telenovelas, series and documentaries, synonym of information, entertainment, culture, diversity and tremendous success.

website: www.recordtvnetwork.com

Ejecutivos de ventas

Delmar Andrade

International Sales Director

dandrade@recordtv.com.br

Thiago Castro

International Sales Coordinator

tbcastro@recordtv.com.br

Manuel Costa

International Sales Assistant

mcscosta@recordtv.com.br