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Annecy / MIFA 2024: animation, a wealthy experience

The Annecy Festival along with the MIFA market are very active this week around business meetings, networking and market trends with conferences. The core of the market started strong with a good turnout at the Palais Imperial, welcoming attendees to their booths where the entire industry is represented, media companies, country delegations, production companies, religious and educational institutions, and software solution providers.

Jesse Cleverly, creative director, Wildseed Studios (UK); Cédric Pilot, producer; Arthur Colignon, general manager, Somewhere Animation (France); Julian Borde, president at Mediawan Kids & Family (France); Katell France, managing director, Method Animation (France); Emmanuel Jacomet, Director Cinema (France); Bruno Felix, managing director at Submarine Animation (Netherlands)

Earlier in the morning, at the Imperial Palace’s Verdi Theater, Qing Fan of Tencent Video, the giant Chinese streaming platform with more than 117 million subscribers, 200 million viewers, 167 hours of content produced per year and an average of 15.25 million hours per month of streaming time, presented content on its two main channels. In terms of children’s content for kids up to 7 years old, the company presented more than 40 originals created since 2016: it will launch «Supertato» in co-production with BBC Studios, Coup Troup with France Televisions, and «Pet Hotel», a co-production between LA and China distributed by Worldbrain. About cartoons for tweens, teens and young adults, the firm commented that there are more titles in production, such as «Deep in the Bowl», «The Story of Mi», «Detective X» and «Lord of the Mysteries», about a young superhero who travels back in time to the Victorian era in a sort of Sherlock Holmes style. On Tencent Video’s content production strategy in 2024, Qing Fan commented: ‘It will be less aggressive in producing new content and focus on developing new seasons of successful titles. However, the company will continue to acquire new content, especially for children over the age of 7’.

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