Australia’s VA Media, the largest enterprise partner of YouTube in the APAC region, will be showcasing its content distribution solutions at MIPCOM 2024. With a vast network of over 20 million subscribers across owned and operated channels, the company leverages Google’s ad-supported video on demand (AVOD) model to make content globally accessible. This strategy positions VA Media as a key player in helping content creators and distributors maximize their reach across international markets.
One of VA Media’s key offerings is the licensing of content through three distinct models. The “Licensed Content Model” allows VA to curate movies and series from over 60 global distributors, distributing them across its YouTube channels. In addition, the “Services Model” helps producers and distributors build their brands on platforms like YouTube, Facebook, SNAP, and TikTok, while driving audience growth and monetization. For content protection, VA offers an “IP Protection Model”, safeguarding clients’ intellectual property on YouTube and soon, Facebook.
Beyond distribution, VA Media provides in-depth analytics, piracy monitoring, and social video monetization strategies to further optimize content performance. By offering a comprehensive range of tools—such as SEO optimization, metrics analysis, and content protection—VA ensures that creators and distributors can monetize their content effectively in the global AVOD space. As part of its presence at MIPCOM, the company will present its latest AVOD releases, unsold international library content, and licenses. The company’s transparent and efficient model positions it as a leader in bridging content with audiences worldwide, transcending traditional barriers like language and territorial restrictions.
