SoFast caught the attention of the market by generating a high end pre-Mipcom event of the FAST segment, including in its boat next to the Palais des Festivals, 70 very qualified attendees of digital development and high-end presentations of trends in the segment. Attendees were surprised with what was exhibited and enjoyed a good evening.
Maria Rua Aguete from Omdia (UK) and Jonathan Broughton from PlumResearch (Poland), gave a high-level presentation with a thorough analysis of the current market.
‘While linear and paid TV are in decline, at just under $13 billion, broadcast growth is four times higher. Everything indicates that a significant increase in revenue and online advertising is expected by 2025, estimated at $1.1 trillion, highlighting the relationship between media, music, film and video games’ commented Maria Rua Aguete.
The trend indicates that by 2029 online advertising will have a growth of up to 371 billion dollars. This includes everything related to videos, both on YouTube, TikTok, and Instagram, the platforms that sell the most advertising in the market. However, paid TV is not dead.
Regarding platform bundles, the executive pointed out that Netflix is talking to telecommunications companies around the world: ‘So even the number one streamer in the world, they don’t want to bundle with other streamers, but they want to bundle with the telecommunications of the world, with the satellite operators of the world’.
For his part, Jonathan Broughton referred to the trend of rejection of new titles by various markets around the world. Only 14% of the titles are new, and everything else is a concept that has been downloaded from that service.
‘HBO Max is really pushing what is happening. We see the example of 200 titles that people are keeping on the service, the ones that are being sold and the ones that are coming back, we see the same story. People are rejecting the originals. It’s not just a U.S. issue. We see the exact same trend in every market in the world. It doesn’t matter where you look from. In South Korea there are fewer originals. In Spain maybe there are more. But over time, we see more rejection, even with money’ said Broughton.
