DAZN is today one of the leading streaming platforms in the sports segment. The company recently released an update outlining its strategy, milestones, and financial performance for the past year. The report highlights significant growth in revenue, user engagement, and market expansion, as well as key partnerships and acquisitions that position the company as a major player in the sports entertainment industry.
In 2024, DAZN streamed over 90,000 live events across more than 200 markets, reaching an audience of over 300 million regular viewers. The company credits its success to its ability to introduce viewers to new sports, experiences, and brands. ‘The scale that an audience of over 300 million regular viewers affords enables DAZN to successfully introduce its customers to new sports, experiences, and brands’, the company stated.
Financially, the platform has seen substantial growth. Between 2021 and 2024, the company more than doubled its revenues to $3.4 billion, with projections to reach $6 billion by 2025. This growth has been driven by strategic investments, unbundling sports content, and introducing tiered subscription models. DAZN also reported a 50% increase in underlying profitability in 2024.
Alliances and investments as key strategies
A significant milestone for DAZN was securing global and exclusive rights to FIFA’s Club World Cup, which will be broadcast FTA this summer. This move aligns with DAZN’s broader strategy to expand its reach and solidify its position as a leading sports streaming platform.
Shay Segev, DAZN’s CEO, emphasized the company’s ambitious vision. ‘2024 was a landmark year for DAZN, but we are only getting started. As we step into 2025, our ambitions are bigger than ever. Our aim to reach one billion global users reflects the scale of our vision’, said. He added, ‘Our mission is clear: to build the biggest sports entertainment company by connecting fans everywhere to the sports they love; and this creates an incredible network effect, which is unique to DAZN’.
OTT’s strategy includes bold investments and acquisitions, such as the recent agreement to acquire Australia’s Foxtel Group. Segev described this as a ‘statement of intent’ and a demonstration of DAZN’s commitment to becoming the global home of sport. ‘It’s about leveraging our first-mover advantage – scaling faster, delivering better experiences, and cementing DAZN’s reputation as the partner of choice for leagues and rights holders’, he explained.
The company has also secured several high-profile broadcasting deals. These include a multi-year agreement with the UIM E1 World Championship, an all-electric raceboat series backed by celebrities like Didier Drogba and Rafael Nadal. DAZN will broadcast the series for free in key markets, including Canada, France, and Japan.
Additionally, has renewed its partnership with Hexagone MMA, bringing mixed martial arts to millions of households worldwide.
Another significant deal is the eight-year partnership with the European League of Football (ELF), which will see DAZN broadcast all 101 games of the 2025 season. This agreement includes the launch of an exclusive “ELF Game Pass” product, further expanding DAZN’s content portfolio.
DAZN’s founder, Sir Len Blavatnik, has also shown strong support for the platform, investing an additional $827 million in 2024, bringing his total investment to $6.7 billion. This financial backing underscores the company’s confidence in its growth trajectory.
While service’s achievements are notable, the company faces challenges in maintaining its momentum and achieving its ambitious goals. As the sports streaming market becomes increasingly competitive, DAZN will need to continue innovating and delivering value to both viewers and rights holders.
