SOHO Formats returns to MIPCOM 2025 with a slate dominated by high-energy, proven reality concepts, reinforcing its focus on the global demand for relationship-driven unscripted formats. The company’s catalog is headlined by Love is in the Air, a live dating and matchmaking format that stands out for its longevity and sheer volume.
Love is in the Air has already accumulated over 8,000 episodes across all its versions and boasts an 18-year run on live television. With local versions established in major markets including the U.S., Mexico, Turkey, Germany, Colombia, and Kazakhstan, the format relies on audience interaction. The show involves candidates stating their preferences for a spouse on-air, followed by interested home viewers calling into the studio live. If a candidate is interested, the potential match comes to the studio for a blind date separated by a wall, which is then withdrawn for the first face-to-face meeting. The format has featured over 120,000 participants and resulted in 500 matched couples.
Building on the success of live dating, SOHO Formats is introducing several new concepts. Date Club is positioned as a club-style blind dating show for streaming, bringing the suspense of nightlife into a studio setting. Singles engage in conversation behind a wall, and a man must choose a woman based solely on dialogue before they meet face-to-face. The energy continues as the rejected woman stays to meet two new men, gaining the power to choose her next blind date.
The company is also offering reality formats centered on cohabitation and competition. Paradise Bay is an unscripted reality series where eight men and eight women live together for ten weeks in a picturesque mansion or island resort to find their soulmates, culminating in a grand wedding ceremony for successful couples.
Finally, the company is showcasing the cooking competition MOMZILLA, a format where brides and their mothers-in-law compete as a team. Mothers-in-law share their secret recipes, and the brides prepare the meal in a studio kitchen to be served to the other mother-in-law duos, who score the dishes. This competition aims to showcase the genuine bond and fun familial banter between the women.
