CINDIE, the streaming platform specializing in independent cinema and premium content, is ready to expand its presence to the United States and Canadian markets. The company, which already operates throughout Latin America, is targeting Spanish-speaking audiences residing in the north of the continent.
In conversation during MIPCOM 2025, Tony Kelly, CEO of CINDIE, highlighted that the audiovisual ecosystem is undergoing a profound transformation: ‘The traditional world is not coming back. Classic licensing or pay-TV models have been drastically reduced. Today, the key is to offer content in a simple and accessible way for the digital viewer’, he said.
CINDIE ‘s strategy combines different models (SVOD, AVOD, FAST and TVOD) with subscription service (SVOD) as the main focus. The platform currently works with partners such as Flow, DirecTV, Sky Brazil, Telefónica Vivo and Amazon Channels, consolidating its distribution in Latin America.
Kelly emphasized that the next step is to improve the user experience and the quality of the catalogue. ‘We have more than 500 films and around 500 hours of exclusive series with an average IMDb rating of 6.4. We want our product to be perceived as solid, well curated and tailored to each region’, he said.
Among the notable releases, CINDIE will premiere two exclusive series about driver Max Verstappen: Anatomy of a Champion, coinciding with the Mexican Grand Prix, and Lion Unleashed, during the Brazilian Grand Prix.
With an eye on 2026, the company plans to introduce its Spanish-language service in the United States, starting with FAST and AVOD channels. ‘We are building a proposition that understands the diversity of the Latin American audience: it is not the same in Mexico, Argentina or Brazil. That experience gives us confidence to connect with the Hispanic audience in North America’, Kelly concluded.
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