The competition for short-form video content has intensified across multiple platforms, according to Jack Ojalvo, CEO of Copyright Capital, in an interview with Prensario during MIPCOM 2025. The executive outlined the strategic confrontations between major players and detailed the unique monetization model driving the micro-drama boom.
Ojalvo noted that the primary competitors in the short-form space are YouTube, TikTok, and Instagram. TikTok is attempting to compete by expanding its video length, moving into territory traditionally held by YouTube. However, TikTok’s strategy for micro-dramas is different: it focuses on providing the underlying technology. He also explained that TikTok is not aiming to host micro-dramas directly on its main app but is offering its technology to IP owners and producers so that they can ‘create their own app’. This approach allows TikTok to win by providing the essential technology behind the scenes.
THe executive stressed that the business model for micro-dramas is distinct from traditional media. He asserted that micro-dramas operate with a ‘hyper casual gaming type of monetization and economics rather than traditional media’. He clarified that these platforms do not primarily attempt to monetize through ads or eyeballs. Instead, the model is much more a TVOD platform, and to some degree, an SVOD platform, rather than an AVOD platform like YouTube.
