NHK Enterprises (NEP), the international distribution arm of Japan’s public broadcaster, is reporting an active period following its presence at MIPCOM 2025 and is preparing for an upcoming programming showcase at ATF. The company’s strategy prioritizes distributing high-quality informative content from Japan to the international market.
Hiroshi Suto, Senior Producer of International Market Strategy, affirmed the broadcaster’s core mission: ‘As a public broadcaster, the most important thing is to distribute informational quality content from Japan to the international market’, He noted that while sales are important, ‘the priority is the quality of the whole’, across the full catalog presented at MIPCOM and the upcoming ATF market.
NEP’s content strategy aims to bring Japanese idiosyncrasy to the world while evolving beyond purely domestic programming. The current catalog includes dramas such as Queen Of Mars and The Ghost Writers’s Wife. Suto also highlighted a strong line of ‘edutainment’ content, where the goal is to develop additional actions, such as events, with partner channels.
Reflecting this push for international expansion, NEP is now more open to various business models, including formats and co-productions. Suto stated, ‘We want to evolve and not only have domestic but also international programming, so today we are more open to all types of business models such as formats and co-productions’.
