While in Spain, Antena 3 renewed the second season after its great season finale on March 5, ONZA Distribution format was chosen in Europe, Asia and other key Latin American territories, such as Mexico and Brazil.
El Desafío will be one of the main formats on MIPTV and MIPFormats (April 12-15) where it will continue to be presented to clients around the world. In Spain, its first edition, which ended on March 5, had great audience loyalty and showed a positive evolution: it grew to 20.1% share in its grand finale.
The local audience has supported the first production with an average of 2.5 million viewers in each program and an average 16.6% share, exceeding the channel’s daily average by more than two points. Atresmedia TV and 7 and Acción already pre-produce the second season that will begin shooting in April.
In addition, the format has already been chosen in many countries in Europe, Asia and in other key Latin American territories such as Mexico and Brazil. ONZA has closed agreements with production companies such as Coral Europa for Portugal, Vincent TVProducties for the Netherlands and with Banijay Group in countries such as Russia, Italy and Germany, among others.
Carlos Garde, director of ONZA Distribution: ‘It is a program with a great production value, with spectacular and surprising content, combining fun and exciting moments. It has everything you need to appeal to audiences of all ages. An unbeatable formula for prime time’.
And he continued: ‘The dynamics can change depending on the celebrities who participate in the program, although always maintaining the strength and structure of the format that will be the same throughout the world. We have a large number of tests available from which you can select the ones that best suit each country and its celebrities. In some territories the format may be more humorous and in others the spectacle of the tests may be exploited more’.
Garde concluded: ‘In Spain we are capable of creating universal content that entertains and attracts all types of audiences. The Challenge will be seen in almost all of Europe and in some key Latin American territories. Spain has great talent in the creation and production of entertainment formats that we must bring to the international market as we have already done successfully in fiction’.
Every week, the eight celebrities who are part of this fast-paced adventure face challenges that will put their physical and mental abilities to the limit. They will have to drive a car over 300 bottles of beer, become Beyoncé, prepare a hot dog with a bulldozer or resist as long as possible without breathing underwater. The charismatic jury evaluates the contestants’ performances from 1 to 10. Humor and risk for all audiences.
