PrendeTV, Univision Communications Inc.’s free streaming service launched on March 30 with 40 channels and 10,000 hours of the best Spanish-language content from around the world. The app is available across mobile and connected TV devices such as Roku, Amazon Fire TV, Apple TV and Google TV for the ever-growing Hispanic community in the US.
Movies, international hit drama series, reality shows, children’s programming, telenovelas and sports programming from Banijay, Blue Ant Media, Calinos, Caracol, Cisneros, Filmrise, Globo, Nelvana, RCN, as well as Disney, Lionsgate and MGM, are already available. When combined with VIX catalogue, recently acquired by Univision, the AVOD delivers more than 30,000 hours of content.
Pierluigi Gazzolo, President and Chief Transformation Officer: ‘The launch signals a new transformation era for Univision as we expand our already dominant position in US Hispanic broadcasting into the AVOD streaming market and build on our leadership as the largest Spanish-language content and media company in the US. Anchored by our exclusive Univision and Televisa programming, we’ve brought together the best content providers, brands and distribution partners to PrendeTV’.
Among the many channels and genres available are four categories that stand out: Comedy, Series, Sports and Telenovelas. On the first one, jajaja highlighting stand-up shows such as Nosotros Los Guapos, Vecinos, and classic comedies in the Risas de Oro channel, such as Los Gonzalez and Papá Soltero. On the second, Nuestras Series features Made in Cartagena, El Bronx and La Bruja with Andres Parra.
On the third, Liga MX offers of the league’s most memorable matches like the Final Vuelta Clausura 2013: América v Cruz Azul, Futbol Europeo for the diehard UEFA fans and Combate Americas, showcasing exciting matches, tournaments and championships with Latino MMA stars like Jose Alday, Bruno Cannetti, Melissa “Super Melly” Martinez and Paulina Vargas. Lastly, Angelique is dedicated to novelas starring Mexican superstar Angelique Boyer, Novelas en Familia, with family-friendly telenovelas like Mi Marido Tiene Familia and Libre Para Amarte, as well as Amor Turco featuring successful Turkish dramas.
Fe brings religious programming and biblical stories such as Francisco: El Padre Jorge, Virgen de Fatima and Dios Sabe Cómo Hace Sus Cosas; Nene, educational and enriching programming for young children, such as Mike el Caballero and Rosita Fresita (Strawberry Shortcake); Animetro, Japanese anime including Beyblade and Bakugan; Love Nature, wildlife and nature programming from Blue Ant Media (Canada); and ¡Guau! a clip-based channel featuring some of the world’s most shocking, adventure-driven videos. Movie channels launching in the coming weeks include Cine Hollywood, Cine VIP, Cine Extremo, Cine Extremo 2 and Cine Boom featuring action-packed movies like Knight & Day, Walking Tall and Gone in 60 Seconds.
PrendeTV premiered with a roster of global brand and category-leading advertisers that include Chase, Clorox, Coca-Cola, Dunkin’, McDonald’s, Toyota, Universal Pictures, Verizon and Walmart. The slate of premier launch partners underscores the value PrendeTV offers marketers interested in more effectively engaging with untapped and quickly growing U.S. Hispanic audiences in Spanish. The partners will form the PrendeTV Premier Club allowing brands to collaborate with and have access to streaming video and consumer insights as well shaping advertising innovation on the growing platform.
