The annual event, taking place on May 17, will showcasethe NBCUniversal’s content and IP, buildt upon ONE21, which highlighted Comcast, NBCUniversal and Sky’s joint strategy across broadband, aggregation, and streaming as well as the partnerships, technology, and capabilities available on One Platform.
NBCUniversal’s 2021-22 Upfront will take marketers through scripted and unscripted originals, franchises, sports, news, and live events, and will feature talent and top executives from across the organization, all providing a deeper look at their roles and perspectives. Building on the success of 30 Rock: A One-Time Special, this year’s event will take place on the sets of many of the biggest shows in premium video.
Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal, commented: ‘We’re home to the world’s largest, best aggregation of content – keeping people informed, entertained, and connected. Our content is built on the shoulders of world-class broadband and streaming technology, and our new Upfront experience will showcase the vision and opportunities that connect it all.”
Josh Feldman, CMO, NBCUniversal Advertising & Partnerships, added: ‘This year’s Upfront event is an opportunity only NBCUniversal can bring to our partners — taking them inside our iconic programming, pulling up a chair beside our talent, and demonstrating what it’s like to be a part of our family. We’re bringing marketers into the IP that moves audiences around the world, empowering them to activate within our content, and establishing them as the benefactors of the trust and love our viewers have for our stories. Together, we can use the power of storytelling to redefine partnership; reinvent the viewing experience for our audiences; and create real business impact, from small towns to the other side of the world’.
