Inter Medya is participating in ATF 2025 presenting a slate led by the titles Eshref Ruya and Halef, alongside its first foray into the «vertical drama» format, marking a new expansion stage for its catalogue.
Eshref Ruya, produced by Tims&B, follows Eşref, an influential mafia member who spends years searching for ‘Rüya’, a girl he met in his childhood. Unbeknownst to him, he falls in love with Nisan, a young musician who is actually that same woman, now working as a police informant. The narrative explores the conflict between love, loyalty, and crime.
Halef narrates the story of Serhat, a former surgeon who, after secretly marrying the woman he loves, is forced into a second religious marriage due to a family conflict. Compelled to assume the role of heir and live with two wives, he faces the task of balancing power, duty, and personal emotion.
The company is also promoting its first vertical micro-drama, a short format consisting of 55 episodes, each lasting one and a half minutes.
Beatrice Cea Okan, VP and Head of Sales and Acquisitions at Inter Medya, commented on the momentum of the slate: “Eshref Ruya has had a reception… and we wanted to celebrate it… The response has been excellent.” She also noted the strategic importance of the new vertical format and the rollout of Halef.
These productions, which currently headline Inter Medya’s international offer at ATF, made their official global debut during the past edition of MIPCOM 2025 in Cannes.
