During the panel discussion “From China to the World: the International Expansion of Tencent Video”, Jeff Han, VP of the platform, reviewed the evolution of Tencent Video and its global plans.
Since its launch in 2011, Tencent has gone from being a minor player in China to establishing itself as a leader with more than 114 million subscribers, thanks to differentiated content strategies, partnerships with major IPs, and an ecosystem that powers its operations.
Han emphasized that the key to success was not only offering series, films and animation, but also innovating in reality formats and local programmes, adapting the experience to each market.
In 2018, Tencent began its international expansion, establishing offices in Taiwan, Indonesia, Vietnam and New York, and today it is present in 173 countries with nearly 50.000 hours of content.
In addition to distributing Chinese content, the platform is committed to local productions, combining regional talent with international licenses, such as Thai, Filipino and Colombian series that have been well received on platforms such as TikTok and YouTube.
They have also carried out experiments with Artificial Intelligence applied to production, from scripts to dubbing and local adaptations, showing a pilot of a Thai programme partially generated with AI.
The executive concluded by highlighting that Tencent‘s approach combines technological innovation, diverse content and cultural adaptability.
