During the 2026 LA Screenings, Jordan Warkol outlined how Ottera is assisting broadcasters and platforms globally in their digital transformation, adapting its technological solutions to current audiovisual market trends. The executive emphasized that the company currently operates across all digital business models, spanning SVOD, AVOD, FAST, and transactional frameworks.
Warkol noted a particular surge in transactional models, driven by the global rise of vertical micro-series and micro-dramas. According to the executive, this specific framework allows for better monetization of short-form formats and opens new revenue streams for audiovisual players. In parallel, he highlighted that the FAST business continues to experience steady growth, functioning as a natural and direct entry point for traditional broadcasters looking to transition into the digital ecosystem without requiring massive technological overhauls.
Another central pillar for the company is application development. The exec stressed that a successful digital business relies heavily on a solid and efficient user experience, particularly within CTV and streaming environments. Looking ahead to the upcoming Rio2C market, where the company will maintain a strong focus on Brazil, Ottera aims to expand its solutions across the local market, targeting both large media conglomerates and small-to-medium enterprises.
The company is also heavily investing in managed services, a business line that now accounts for 15% of Ottera‘s total billing. This division responds to a growing demand among media companies for comprehensive management of their digital operations, a need that has intensified amidst the rapid evolution of technology and the increasing integration of artificial intelligence in the sector.
