Nippon TV launchs hit drama 25 Years of You 

Nippon TV is heading to MIPCOM 2026 with a premium slate of scripted formats that masterfully combine suspense-driven plots with deep romantic drama. The company will introduce international buyers to its recent domestic hits, 25 Years of You (10×60’) and Punch-Drunk Woman (S1: 10×60’; S2: 5×60’).

25 Years of You, which originally aired in primetime on Nippon TV, is a romantic thriller built around a 25-year secret bond. The narrative follows a man who has secretly protected his childhood love for over two decades after a kidnapping attempt irrevocably linked their lives. When her former kidnapper resurfaces and corporate rivals begin mysteriously disappearing, the protagonist becomes a prime suspect while desperately trying to keep her safe. The gripping series averaged a stellar 2.4 million views per episode on Japan’s TVer AVOD platform and is currently streaming worldwide on Netflix.

Also joining the catalog is Punch-Drunk Woman, a high-stakes drama centering on a disciplined female prison officer. Her structured routine is completely upended by the arrival of a new inmate accused of murdering his wealthy father—a man who turns out to be her former lover. After the inmate becomes entangled in a failed prison escape linked to a deadly cult, the officer discovers evidence pointing to a massive conspiracy and ultimately crosses the line to help him break out. The show’s thrilling first season proved to be a major draw, averaging 1.4 million views per episode on TVer.

“Both 25 Years of You and Punch-Drunk Woman deliver high-stakes suspense seamlessly blended with deep emotional romance,” stated Sayako Aoki, Head of International Sales, Content Business and Distribution at Nippon TV.

In addition to its highly anticipated scripted highlights, Nippon TV will also use the Cannes market to showcase three brand-new unscripted formats developed by Gyokuro Studio.

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