NATPE BUDAPEST moves forward today in its third day, the second complete, well provided of events, announcements and especially networking. With the digital era, the Central and Eastern Europe (CEE) region has fresh good assets to attract the international content industry: many new channels, strong TV groups, growing markets, many niche audiences, just for the new AVOD/FAST fever.

Pavel Stantchev, CEO at TV2 Media Group (the leading Hungarian broadcaster) said: ‘The stories we tell tend to go viral, and their power of attraction generates massive communication between the emotions we share. We must not lose sight of the digital storms, as it is an opportunity that will multiply our audience and revenue numbers’. Pay TV is particularly important in CEE, more than in other regions. It makes the new digital segmentation easier.

Yesterday started with the last major screening: Paramount Global Content Distribution. The buyers consulted by PRENSARIO have commented well ‘Elsbeth’, about a lawyer that helps the NY police with an unique don, following the trend of ‘The good doctor’ seen last May in LA Screenings; ‘Matlock’, with Kathy Bates, about a veteran woman that returns to the lawyer work after many years, with very good comparisons vs. the past. And ‘The Turkish Detective’, a procedural coproduction between the studio and Turkish Ay Yapim, to offer local CEE content. Also, there were ‘Poppa’s house’ —Damon Wayans and his son— ‘Oderbruch’ and ‘Three woman’.

At the the ‘Co-Pro Challenge’ panel, six Ukrainian producers, which formed the Organization of Ukrainian Producers, presented various projects carried out during the war with Russia, ‘using creative partnerships to reach beyond our borders, maximizing resources and amplifying themes of positivity and hope’, it was said. Among the projects presented, were Music Under The Bombs and Art in War… very representative titles.

There was also the 7th edition of the Natpe Global Award competition, selecting the best original format concepts from the CEE region with international potential. The winner was 'Camper' by TVP Polinia, a reality show that follows influencers and internet celebrities during a tour around the country. It was stressed its digital appeal that can run in any territory. Finalists were also were 'Scarman' by Heroes Formats, that tells the true stories behind tattoos; and 'Kusimust 15?', an entertainment program by Duo Media Networks (Estonia) where two contestants face fifteen questions to answer very fast.

At the end of the day, the Europa boat party took place, using the same Danube cruise ship that has always hosted the epic boat parties of the event in the past. Trend testimonials? Emrah Turna, MD at The Media Hub (Turkey): 'I understand that the number of attendees is quite similar to last year. Everyone is trying to understand whether we should apply to the FAST format or we should be doing more testing of other ways. I think people are enjoying the market while trying to understand how to follow.'

Abdullah Terzioglu, format acquisitions manager, Acunmedya (Turkey): 'I think this edition has a bit more exhibitors. It's good for us even though format acquisitions tend to be a bit difficult at times. Budgets are crazy and change every day, and it's getting harder and harder to budget in production’.

Francisco Ferreyra, from Budapest

| NATPE BUDAPEST Daily News

Dataxis: United Group is expanding its operations in Europe Read more...

Trends in CEE: Mediavision said Nordic households willing to pay for local content Read more...

CEE: National TV regulators’ meet to make strategies against ‘Russian propaganda’ Read more...

Blue Ant reaches sales of history-themed shows across CEE platforms Read more...

If you want to receive our Daily Reports, please send an email to newsletter@prensario.info with your email and contact details