ABS-CBN Studios from the Philippines secured the top spot at the MIPFORMATS Pitch 2025 with its physical challenge game show Save Your Cash. The competition, organized in partnership with FOX Entertainment Global, took place at the inaugural edition of MIP London (February 23-27, 2025).
The final selection was made by a jury that included Nathalie Wogue, Senior Vice President of Global Formats at FOX Entertainment Global; Davy Parmentier, Channel Director at Belgium’s VTM; and Burkhardt Weiss, Vice President of Content Development at Seven.One Entertainment Group in Germany.
Christian Gamboa presented Save Your Cash, which won a $5,000 prize, surpassing four other finalists: Easy100, a quiz show from Turkey’s Gülenay Şahin; The Getaway, a guessing game from the UK’s DLT Entertainment; Minus Life, a factual entertainment concept from South Korea’s Studio CR Inc.; and Musical Attraction, a singing competition from Indonesia’s Gamaliel Paulus S. Setianugraha.
The pitch event was held at IET London’s main theater, where jury chair Nathalie Wogue noted the range of global entries and the impact of the winning format.
