In a dynamic session at MIPTV, executives Nick Smith from All3Media International and Shun Fukaya, director of format development from Tokyo Broadcasting System Television (TBS) unveiled their new co-developed format, Lovers or Liars?. The sesión was moderated by Mansha Daswani from World Screen, where the discussion centered on the innovative collaboration and the unique elements that make this format a standout in the entertainment landscape.
Breaking new ground in the realm of studio entertainment, Lovers or Liars? challenges a celebrity panel to distinguish the genuine married couple among four pairs of contestants. This collaboration marks the first project to emerge from the partnership between All3Media and Japanese TBS, with North One Productions (All3media) spearheading the development.
Smith emphasized the importance of aligning with a partner who shares common goals while bringing diverse perspectives to the table. He noted the synergy between All3Media and TBS, highlighting the cultural exchange that enriched the format’s development. From daring ideas like hidden cameras to incorporating dance choreography, the collaboration pushed boundaries and yielded creative breakthroughs.
Fukaya echoed Smith‘s sentiments, highlighting the mutual learning experience that characterized the co-development process. Embracing elements from both sides, Lovers or Liars? seamlessly integrates diverse cultural influences, resulting in a format that resonates across borders.
The international appeal of Lovers or Liars? lies in its ability to tap into universal themes of relationships and human behavior. Blending elements of dating shows and social experiments, the format captivates audiences with its intriguing premise and interactive storytelling. From deciphering body language to unraveling hidden connections, viewers are immersed in a riveting journey of discovery.
Moreover, the format’s versatility allows for adaptation in various territories and budget levels. Whether produced as a studio-based spectacle or a sleek entertainment extravaganza, Lovers or Liars? offers flexibility without compromising on quality. Fukaya emphasized the global relevance of themes like singing, dancing, and love letters, underscoring the format’s adaptability to diverse cultural contexts.
