At MIPTV 2024, All3media International unveils a strong lineup featuring a diverse range of formats poised to captivate audiences worldwide. Among the titles, The Underdog is the format that is highlighted by its concept.
First on the list is The Underdog, a reality format from Primal Media. Set to debut on E4 in the UK as The Underdog: Josh Must Win, introduces a cast of conventionally popular contestants vying in a popularity contest. Amidst them stands an ordinary individual, the underdog, with minimal online presence and a nonchalant attitude towards popularity. Unbeknownst to the participants, a group of TV’s iconic reality stars reside nearby, orchestrating tasks and twists to ensure the underdog’s victory, challenging traditional notions of influence and fame.
Also, from Roast Beef Productions comes The Accidental President, a compelling narrative chronicling the true story of Sviatlana Tsikhanouskaya. Following her husband’s imprisonment for political dissent in Belarus, Tsikhanouskaya courageously steps into the political fray, winning the popular vote in a bid for presidency.
Meanwhile, Lovers or Liars? introduces a panel show format, blending celebrity insight with romantic intrigue. Contestants must discern genuine couples from imposters among a group of strangers through a series of challenges. With the tension escalating until the final reveal, this format promises suspense and entertainment for both participants and viewers alike.
And exploring the realm of factual entertainment, Fear Clinic offers a unique documentary format commissioned by Channel 4 in the UK. Under the guidance of Dr. Merel Kindt, renowned psychologist, individuals confront debilitating phobias through cutting-edge treatment methods. From emetophobia to arachnophobia, the series delves into the psychological roots of these fears, offering hope for liberation through innovative therapeutic approaches.
