Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Los Angeles-based production and distribution company Electric Entertainment and enterprise software platform Whip Media. Together, they are implementing a robust analytics and content performance tracking solution to optimize ElectricNOW‘s operations in the rapidly growing FAST and AVOD markets.
By seamlessly integrating Whip Media’s FASTrack® solution into Amagi ANALYTICS, this partnership will help ElectricNOW optimize its content performance tracking and enhance partner payment solutions in the rapidly growing FAST and AVOD markets. It will also enable more informed programming decisions and efficient revenue recognition.
Michael Johnson, Director of Operations, ElectricNOW, commented, ‘we needed better data for programming analytics, and our finance team needed better, easier ways to recognize FAST revenue and calculate royalties to our content suppliers. ElectricNOW’s partnership with Amagi and Whip Media filled in those gaps across all our FAST and AVOD efforts. Having a single platform in FASTrack that can do all of that is extremely powerful. It means we spend more time actively growing our FAST business and less time trying to make sense of it all’.
‘Amagi is committed to delivering exceptional value to our customers via its Amagi ONE partner program. Our collaboration with Whip Media allows us to offer ElectricNOW a comprehensive solution that combines our deep expertise and leadership in the FAST segment with their advanced analytics capabilities’, said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi.
One significant challenge in the FAST and AVOD markets is managing disparate data from various platforms, each offering unique reporting formats and granularity. FASTrack® addresses this by aggregating data and providing actionable insights through user-friendly dashboards and self-service reporting tools, giving content providers a clear and consistent view of their performance.
‘We are thrilled to partner with Amagi to bring our FASTrack product to a broader audience, including ElecticNOW’, said Carol Hanley, CEO of Whip Media. ‘With FASTrack, our customers gain a competitive edge by overcoming the complexities of data aggregation from diverse platforms and services. This solution streamlines operations and provides decision-makers with consistent performance insights’.
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include the world’s biggest names, including A+E Networks UK, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
