Applicaster, the Israeli company that has always been at the forefront of digital apps for TV channels, today evolves with the market: it is dedicated to providing tools to make digital operations profitable, achieving important successes with several clients in the Americas.
Explains Laura Tapias, responsible for the Americas: ‘We promote the use of the entire digital spectrum, combining VOD functions with live broadcasts. For example with ClaroSports, which is dedicated to promoting Paris 2024, we have developed the concept of being, instead of a channel, being a platform of live channels, including 10/12 live simultaneously during the competition’.
‘In more traditional TV channels, such as TCS El Salvador, we are renewing its frontend to manage its digital functions, making it more practical to use through mobile phones. That the use is facilitated and this enhances consumption and profitability. There is a lot to do in digital transformation for broadcasters in the region, with simple solutions performance leaps can be achieved’.
