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ATF 2023: now APAC is a more open, partnered and tech market

Chinese buyers: Chloe Chen, Shirley Li, Cynthia Wang, all from iQiyi; Wenjuan Li, Li Lijun, from Century UU. China is a big protagonist of the market both in buying and selling

This ATF 2023 is an important edition of the traditional APAC content event. Beyond the conferences, announcements and sub-events, a sensation is clear: though the Asian market is essentially local and regional, now is more open to international players, generating global opportunities -from and towards Asia- that were not mature 4-5 years ago. The main roads to those are co-productions and all types of partnerships. And of course, technology. Asia is one of the top tech markets for new OTT initiatives and devices.

Yesterday, the first official day, began with an opening ceremony by Singapore’s Minister of Communications and Information, Tan Kiat How. There were sessions as “Trending Asia, Winning Formats, Docs”, “Euro-American Dramas: The success of crime stories”, “Lunch Gathering with Taiwan” and “Best Original Production by a Streamer/OTT’’. In the afternoon, “Fresh Content K-Fromats” and “Drama Gems from Japan” gave a good brief of the two Asian production titans, presented by KOCCA (South Korea) and BEAJ (Japan) respectively.

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