ATF is preparing to return this December with its 2026 edition, placing its core focus on a critical industry theme: “The Attention Economy”. As the audiovisual landscape navigates rapid technological shifts and evolving consumer habits, the upcoming conference program is designed to address the fundamental changes in how entertainment is produced, financed, distributed, and monetized across global markets.
The event has announced its first wave of featured speakers, bringing together top executives and visionaries across content creation, artificial intelligence, finance, and audience analytics. The core agenda will tackle the primary factors driving the industry forward, including practical assessments of AI’s impact on production workflows and content discovery. The panels will also explore strategic funding and return-on-investment frameworks, alongside advanced distribution strategies meant to retain audiences in an increasingly fragmented market.
This forward-looking agenda builds directly on the foundations established during the December 2025 edition, which reaffirmed the Asia-Pacific region as a dynamic engine for the global business. Last year’s market demonstrated the creative maturity of the regional ecosystem, highlighted by the unstoppable global expansion of K-Content, the commercial dominance of Japanese anime, and a strong push for international co-production models. Last year also anticipated this year’s technological focus by showcasing how deeply AI is already integrated into Asian production chains to reduce costs and innovate storytelling.
Positioning itself once again as a primary destination for strategic deal-making and high-level dialogue, ATF 2026 promises to expand on these trends. Further speaker announcements and detailed session itineraries will be released leading up to the December event, as the Asian market continues to define where the global industry is headed.
