Atresmedia: powerful and current stories

Miguel García, Head of Sales, Atresmedia Television

Atresmedia Television continues at full speed to conquer more international markets, with brand new titles that enhance the company’s presence around the globe.

Among them, stands Veneno (HBO Max USA), La Cocinera de Castamar, Toy Boy and Vis a Vis (all of them for Netflix) as well as the new ATRESplayer Premium originals such as Cardo and La Edad de la Ira.

To expand these successes to other territories and screens, the Spanish company has appointed former The Mediapro Studio’s Miguel García Sánchez as Head of Sales. Interviewed by Prensario, he highlighted the main objectives, the challenges to position the Spanish content worldwide, and the strategies to achieve it.

‘We want to enhance the Atresmedia series and reach more territories through different services. The challenge is to take advantage of the popularity of Spanish series today, and especially our content, which has proven to be of exportable quality and has tremendously attracted the attention of the audience’, he remarked.

As for the strategy, it will be aligned with its clients in the USA and Latin America, where Atresmedia has ‘close alliances’ to provide content permanently: ‘We are in constant communication with our clients in this region: they always have the latest news from our house. For this year we will continue to strengthen these alliances and seek to create new ones’.

Dos Años y Un Día, new production

García Sánchez also confirmed the production of new titles that will reach both Antena 3 and ATRESplayer Premium: ‘At the moment we are working on very powerful projects that will see the light of day in the coming months. Among what’s already here, we must highlight the latest releases of Cardo and La Edad de la Ira. Two series with powerful, current and impressive stories that are a success in Spain and we are convinced that they will be very popular outside our border’.

He also underlined that the company is in full presentation of the comedies Señor Dame Paciencia and Dos Años y Un Día; as well as the reboots and new seasons of Paco’s Men, The Protected: The Return, Fisica o Quimica, and The Boarding School: Las Cumbres.

In the future, the executive announced that in the course of 2022 the company will announce new alliances: ‘We are convinced that the future lies in licensing content at an early stage of production, ensuring that there are pre-sales and ensuring that national and international premieres are as close as possible’, concluded García Sánchez.

About Atresmedia International Sales

Atresmedia is the leader group in Communication, the only audiovisual company with a key position in every sector in which it operates – television, radio, digital and multimedia development, cinema and even events organisation- through its flagship brands, Antena 3, La Sexta, Onda Cero, Europa FM, etc. In this way, Atresmedia has developed its strategy in different divisions as Atresmedia Televisión (Antena 3, second private channel in Spain, La Sexta, Mega and Atreseries) Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad (advertisement and commercial field), and Atresmedia Diversificación (business and activities that do not depend on the advertisement market: International Channels, merchandising, editorial..) and Buendía Studios (film, fiction and entertainment for third parties production company). In its compromise with Corporate Responsibility some media campaign stand out such as: Ponle Freno, Constantes y Vitales, Objetivo Bienestar, Hazte Eco, Crea Cultura, Tolerancia Cero and Levanta la Cabeza.

Atresmedia International Sales distributes the huge content catalogue of Atresmedia, the leader group in Communication in Spain, with a key position in every sector – television and cinema among others.