ATV Distribution is launching at MIPTV one new series, which complements the high-end catalogue of the company full of drama and period fictions. Moreover, the channel in Turkey has had a good season: despite pandemic that has affected the industry, the audience levels grew and accompanied the success of titles such as The Ottoman S2.
Müge Akar, Content Sales Deputy Manager, explained: ‘Season 2020-2021 was very unusual for everyone but we took all the high measurements at the set locations to prevent the spread of the virus. We delivered the necessary content to our clients successfully. They were more likely to show interest our back catalogue. In addition to this, we expanded the territories with the help of continuing productions’.
Turkey TV watching has increased in parallel with the world and The Ottoman S2 has managed to stay on the top ‘with good rating results and it affected the sales positively’, indicated Akar, who also underlined that the drama Hercai has started S3 this fall and it has been licensed to 33 countries so far. Recent deals include Hercai and The Ottoman in Indonesia, Bangladesh and Pakistan as an increasing interest from Asia towards the distributor content. Maria and Mustafa, another recent miniseries, also travelled to Macedonia and Albania.
‘The brand-new title from ATV, For My Family, debuted on February 2021 in ATV. Since Saturday is very competitive and not very drama friendly where people choose formats and other entertaining programs, the series managed to improve our slot performance by three times and raised to leading charts’, she added.
Telling the survival story of four young siblings right after they have lost their parents, For My Family accomplished to have the second position on Saturday prime-time. ‘This sincere family drama, which is suitable for all audiences in different demographic profiles, has already drew the attention of the buyers’, completed Akar.
According to the executive, buyers ‘tend to acquire’ long-running and successful drama series like Hercai and The Ottoman. ‘We are happy to offer miniseries, historical drama and traditional Turkish drama to our clients. For My Family is an upcoming strong drama series which is already highly celebrated worldwide from the buyers’, she said.
Akar concluded: ‘Our biggest focus is to reach new horizons and enter into different territories to gather more audiences all around the world. So we will keep attending online markets to meet with new clients for achieving this goal. For My Family is going to be promoted on Digital MIPTV with a very special interview video of talents. We hope the new series will be become our new hit’.
