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Adrián Ortega, to lead a “New Era” in TV Azteca (Mexico)

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As the new Director General of Contents, Adrián Ortega Echegollenwas assigned to face some of the most important challenges of theleading Spanish-speaking media group. The executive appointment is part of a reorganization of the Mexican… 

United Media: drama from SEE to the world (Switzerland)

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United Media is an integrated media platform, operating in eight countries of South East Europe (SEE). It produces+40,000 hours of original content yearly, news, TV series, sports, entertainment and kids program and distribute it to… 

Buendia: from Spain to LatAm and viceversa (Spain)

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Buendía Estudio shows a great present in the Ibero-American content business: it adds more titles in Spain while it continues to expand towards the Americas, adding new business models. ‘Everything we are announcing this year… 

MENA: A region of opportunities for the SVOD segment

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The African OTT market is one that has been growing substantially for some years now. Digital TV Research forecasts that the continent will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million… 

APAC: the content business evolves with the region

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By Fabricio Ferrara There is a positive outlook that travel restrictions will be eased further for many Asian territories as the end of 2022 is arriving. Even though the APAC region has not stopped dealing… 

Media Prima: original entertainment arises

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With over 38+ years of experience, Media Prima has clear leadership in content covering drama, news, current affairs and entertainment in the Malay TV market. Prensario interviewed Nini Yusof, Deputy CEO, to talk about the… 

CJ: ‘Korean audiences always seek for something new’

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CJ ENM is #1 media conglomerate in Korea having createdthe largest sum of scripted and non-scripted shows within the market. The company not only provide shows to its affiliate channels, but also distribute them to… 

Mediawan Rights: notch international co-productions (France)

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This is a strategic time for Mediawan Rights, the commercial branch of the pan-European production-distribution group Mediawan, especially because at MIPCOM the division is launching its first big international coproduction for the Spanish-speaking territories, Zorro,… 

ViX+, TelevisaUnivision’s ambitious SVOD commitment [Mexico]

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With a content offering focused on the Hispanic community and with an easy-to-use interface, TelevisaUnivision’s SVODViX+, is already a realityin the US market and in all Latin American countries where Spanish is spoken. The ambitious… 

Insight TV: Agile content for the young audience

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With content oriented to Millennials and Gen-Z audiences, Insight TV presents at MIPCOM 2022 its season slate. The company is highlighting six new titles in genres like lifestyle, entertainment, and action sports. The delegation of… 

Creators 3.0 for Web 3.0

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By Adrián Garelik, CEO, Flixxo There has been a lot of fuss about Web3 or Web 3.0 lately, but it is still a hard-to-explain concept — not to mention, hard to explain. The fact that… 

Mipcom 2022: tips & trendsfor a better market

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Mipcom 2022is again a full content event, for the first time since the pandemic. Everybody was expecting this moment. Though the post covid times are with less volume and austerity, now we’ll see what the… 

OMDIA: linear or not linear, that is the question

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With the conclusion of the “pandemic times” the audience is clearly choosing the digital outlets to inform and entertain. Linear TV viewing down whilethe online long form viewing time increases,remarked Omdia’s “Cross-Platform Television Viewing Time… 

Global advertising market: digital media arises

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After the outbreak of COVID-19 in 2020 and its impact on some sectors of advertising such as offline, the sector has begun to show notable improvements. The consulting firm Zenith forecasts that by the end… 

Production hubs: incentives, return and operating facilities

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José MaurícioFittipaldi, Partner at CQS|FV Advogados (Brazil) and a specialist in production issues, advises large companies and international investors looking for the most competitive audiovisual destinations to generate content. Interviewedby Prensario, he described what you… 

Lo más nuevo de la post Pandemia, para MipCancun

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Informe Central Mipcom fue el primer evento ‘físico’ del mercado de contenidos, tras la pandemia. Y generó mucho entusiasmo por volver a encontrarse y ver las tendencias de la post pandemia. Incluso hubo gente que… 

ProSiebenSat.1 reinforces itsstreaming strategy [Germany]

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With the acquisition of the 100% of the shares from Warner Bros. Discoveryof the streaming platform Joyn, ProSiebenSat.1reinforces its streaming plan in the German-speaking region. This announcement places the platformin the center of the digital… 

1+1: adaptation, resilience and new projects [Eastern Europe]

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1+1 media group is one of the largest media holdings in Eastern Europe, operating the country’s most authoritative TV channels 1+1, 2+2, TET, PLUSPLUS, 1+1 International, UNIAN TV andBigudi, as well as news resources (TSN.ua,… 

Gaming Industry, a segment that grows year on year

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The entertainment market focused on gaming is booming. The sector is expected to expand and have a value of 321,000 million dollars by 2026, according to the latest Global Entertainment and Media Outlook report by…