According to a new survey by BB Media, the consultant media assures that in central and Eastern Europe identify +360 streaming services. Moreover, +111K unique titles were detected on these services, of which 85,256titles correspond to movies and 26,194 titles to series.
BB Media used its tool Multiscreens+ | Content Pulse, which monitors the content available on streaming services streaming platforms and their standardized metadata and surveys 52 countries in the European continent.
In addition, the consultant, that is currently joining the 2022 edition of NATPE Budapest, found 1,820 titles that were released in 2022 so far. Poland, Russian Federation and Slovakia are the top 3 countries in Eastern Europe that have more available content.
At an international level more than 12K original productions from Central and Eastern Europe were identified in 2,620 streaming services worldwide. When analyzing the libraries of each country around the world, the United States, United Kingdom, Russia Canada, and Ireland were determined as the ones with the largest Central and Eastern European libraries offer.
The top 5 countries in this continent, where content from Central and Eastern Europe is offered, are the United Kingdom, Russia, Ireland, Germany, and Spain
When it comes to SVOD platforms with unique titles licensed and produced in Central and Eastern Europe, the top 3 OTTs with more SVOD content are Megogo, with a total of 13,598 titles, followed by Kion, featuring a total of 12,367 titles, and closing the list is Ivi, which has a total of 12,108 titles. Only 15 titles are shared among these three platforms.
Analyzing Megogo, the SVOD platform that has more content in this region, it was found that Ukraine, Azerbaijan and Georgia are the countries with more titles from this Streaming Service, with Ukraine presenting 5,652 total titles. Drama (24%), comedy (14%) and romance (8%) are the top 3 genres offered by this platform in the Central and Eastern Europe region.
As for the most-watched titles by the Central and Eastern Europe people, “Top Gun: Maverick” is in the lead, is available only on iTunes in Bulgaria, Czech Republic, Estonia, Hungary, Lithuania,
Slovakia and Slovenia. “Everything Everywhere All at Once” comes second, with Russia being the only country where it can be found, in 4 OTTs. Lastly, “Stranger Things” only streams on Netflix in a total of 10 countries.
BB Media’s service Multiscreens+ | Prices, Plans & Bundles analyses the prices, plans, commercial alliances, offers, devices and functionalities of all streaming platforms. With this service, it was identified that HBO GO is the OTT with more alliances in Eastern Europe, with 57 different companies. Netflix takes second place with 14 commercial partnerships, and Go3 takes third place, with 11 commercial partnerships. But neither of these three services provides any offers or free trials.
