BB Media announced the launch of a new interactive Multiscreens+ dashboards reports, where the consultancy found that in terms of plans, 60% of streaming platforms have only one business model, and 70% have more than one plan. In addition, +1500 has at least one VOD subscription plan, this being one of the most offered models.
In second place is the report found that free and Advertising VOD models since +800 platforms have at least one plan that is free for users.
In that sense, the consultancy firm highlighted that Amazon Prime Video is the platform with the most plans globally, with 105 in the US alone, plus 84 in Germany and 79 in Austria, alone leading the Top 3. When it comes to planning length, monthly plans are the most offered by the streaming platform, followed by annual plans. Prime Video also offers student plans, which can be monthly or yearly.
Considering the additional channels that can be added to Amazon Prime Video, MGM, STARZPLAY, and Noggin are the ones that are available in most countries.
The report reviewed the streaming platforms that offer the most annual plans in the world, Crunchyroll stands out for offering this plan in 98 countries. Eros now is close behind with 89, and Mubi is in third place with 63.
Of these streaming services, the study found that more than 44% have at least one active offer which can be a weekly free trial (46%), a monthly free trial (24%), or another type of offer (30%). Interestingly, 11.85% of the monitored platforms provide a promotional price, while only 2.34% present a percentage discount.
Among the Top 3 streaming platforms that offer the most offers are Amazon Prime Video, leading the list with 728 offers, Apple TV + with 388, and Crunchyroll with 300. The most predominant offer of Amazon Prime Video is the 7-day free trial, while in the case of Apple TV + it is a 30-day free trial and a 14-day free trial on Crunchyroll.
The most recurrent alliance is the commercial one, that is, the streaming services that are included in a pay TV operator package. Netflix is the one with the largest number of alliances in both Europe and Oceania. HBO Max takes the lead in the Americas, while Vidio is number one in Asia and Show Max in Africa.
The BB Media service “Multiscreens+ | Prices, Plans & Bundles” analyzes the prices, plans, commercial alliances, offers, devices and functionalities of all streaming platforms. With this new launch, BB Media indicated that customers will have access to the new online boards with an improved user experience, thus being able to access information in a more practical and simple way. Additionally, they will receive special alerts for prioritized platforms, allowing them to discover how competitors are communicating their offerings and the latest industry strategies with a personalized approach.
