Beaj

BEAJ: the future of Japanese content in MIP London 2025

During MIP London 2025, Broadcast Program Export Association of Japan (BEAJ) along to Ministry of Internal Affairs and Communications (MIC) is set to host a deep dive into the country’s expanding entertainment industry with the sessions “Fresh TV Japan” and “The Japan Effect: The Rising Global Influence”. Taking place on Tuesday, February 25, at the Turing Theatre, these special sessions explore the factors driving the success of Japanese intellectual property worldwide and the evolving landscape of co-production opportunities.

Delegates from BEAJ at MIP London: Ikuo Ichiki, executive director; Masaru Akiyama, Chiet Executirve; Makito Sugiyama Executive Director

Fresh TV Japan: a showcase of innovation

The event will kick off with “Fresh TV Japan”, presented by Virginia Mouseler, CEO of The Wit. The executive, known for her widely respected “Fresh TV” presentations at MIPCOM, provides an exclusive look at the latest and most promising Japanese entertainment formats.

The Japan effect: a global discussion

Following the showcase, the panel discussion «The Japan Effect: IP Influences, Expansion, International Alliances, and Co-Production Opportunities» brings together key figures from Japan’s media landscape. Representatives from leading broadcasters, studios, and content incubators will share insights into the industry’s international trajectory.

Among the featured speakers are:

Nami Komo – Associate Manager, Content Management Division, ABC Frontier / Asahi Television Broadcasting Corporation (ABC)

Shin Yasuda – Senior Producer, International Co-Production, Japan Broadcasting Corporation (NHK)

Fumi Nishibashi – Manager, Marketing & International Business, The Seven / Tokyo Broadcasting System Television (TBS)

The discussion covers IP expansion, co-production benefits and challenges, and the outlook for the next five years. Panelists provides insights into the strategies required for international success, with a focus on the role of music entertainment formats, scripted series, and factual content in driving global interest.

BEAJ is the initiative that supports broadcasters from all over the archipelago to export their content to the world. As organizer of Japan Pavilion, Japan Program Catalog and other events, BEAJ has become a major global presence in content markets. With a vast network of broadcasters representing the best Japanese programs, and strong government support, BEAJ is your one-stop-shop for exploring business opportunities with Japanese content providers. BEAJ is committed to sharing the rich history and culture reflected in Japanese programs.
Some of the companies under the BEAJ umbrella are:
Sumitomo Corporation, Japan Broadcasting Corporation, Tokyo Broadcasting System Television, Inc., TV Asahi Corporation, TV Tokyo Holdings Corporation, Nippon Television Network Corporation, The Japan Commercial Broadcasters Association, Fuji Television Network, Inc.

BEAJ: the future of Japanese content in MIP London 2025

Contacts

Makito Sugiyama

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